Publisher's Synopsis
After realizing the massive importance of building a strong professional network, I began scouring the web, Amazon, and bookstores for resources. I found there were resources on related topics, such as interpersonal communication, but not many great resources on business networking specifically. I began asking everyone I know who has had a successful career, built a successful business, or simply knows a lot of people for their advice on how to build a professional network. After compiling the best advice I received, studying every relevant book and resource I could find, experimenting, and practicing, I learned a lot about how to effectively make new contacts and build relationships. I'm extremely excited to be sharing everything I've learned along the way in this book! For better or for worse, what you know, what you can do, or even your credentials, are often not as important as who you know. Your relationships can often be even more important than your qualifications! People prefer to do business with people they like and trust. Your relationships and professional network are extremely valuable in growing your business or developing your career. Whether it's forming partnerships for your company, finding a new job, acquiring clients, fundraising, seeking mentors, or recruiting talent for your company, your relationships can have an extreme positive or negative impact on your success. Your professional network can also be an amazing source for knowledge, information, expertise, and advice. For people who hate networking, it can seem like a chore. I hated networking too when I first started. After realizing how important it was, meeting some amazing people, and benefiting tremendously from it, I began to truly enjoy it. Networking doesn't have to be a dry exercise the way you may picture it if you don't make it so. I've compiled all of my lessons learned over years of practice study in to this book! I've written it to be completely thorough, yet to-the-point enough as to not waste your time. It's a combination of core philosophies as well as actionable tips and techniques. The philosophies and tactics I describe in this book have benefited my career tremendously.
