Laws of UX

Laws of UX Using Psychology to Design Better Products & Services

Paperback (01 May 2020)

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Publisher's Synopsis

An understanding of psychologyâ??specifically the psychology behind how users behave and interact with digital interfacesâ??is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them.

This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces.

Youâ??ll learn:

  • How aesthetically pleasing design creates positive responses
  • The principles from psychology most useful for designers
  • How these psychology principles relate to UX heuristics
  • Predictive models including Fittsâ??s law, Jakobâ??s law, and Hickâ??s law
  • Ethical implications of using psychology in design
  • A framework for applying these principles

Book information

ISBN: 9781492055310
Publisher: O'Reilly Media
Imprint: O'Reilly
Pub date:
DEWEY: 004.21
DEWEY edition: 23
Language: English
Number of pages: x, 137
Weight: 280g
Height: 153mm
Width: 228mm
Spine width: 14mm