Publisher's Synopsis
Is your company struggling to remain relevant, innovative, and cool in the eyes of modern consumers? Do you feel like you're falling behind as a business leader? Or are you just starting out and want to begin on the fast track to success by using the most effective modern techniques? Do you want to achieve the same level of success as some of the most influential, respected, and recognizable business moguls in the world? If your answer is yes to even one of those questions, then "Cool Boss" may be exactly what you need. We have all seen the titans of modern business blazing trails into new areas of thought, altering cultural identity through innovative products, and selflessly giving back to the world in a wide variety of ways. On top of that, they look cool doing it, which is a growing trend in modern business theory that is paying off in a big way for. The qualities that define the careers and mentality of the cool, new generation of business leaders are specifically designed to fit within the modern world, leaving the obsolete and antiquated modes of leadership behind. Have you ever wondered why Richard Branson is considered a visionary, despite numerous failures and a reputation for taking dangerous risks? What did Steve Jobs do that made him, and the Apple Corporation, the trendsetting giants of a massive industry? How did Mark Zuckerberg change the fundamental process of social interaction with the creation of Facebook? The book also includes practical advice and success stories from other leaders like James Dyson, Oprah Winfrey, Barack Obama, Bill Gates and others who have led the way into the new generation of cool leadership. "Cool Boss" will provide you with the tools and techniques you need to evolve your business strategy and leadership style for the modern global marketplace. It contains in-depth explorations of real world examples and case studies from some of the coolest business figures of today that continue to change the world with their unique, industry-dominating styles of leadership. This book will be your comprehensive guide to becoming a cool leader, just like them. The book covers a wide array of topics and subjects, including... # The difference between enabling and controlling # How to lead by example and be an active participant # Increasing accessibility and communication with employees # Building unique connections between departments and projects # Treating employees as people, not assets # Staying humble and aware of the impact your leadership has on the world # Being seen as a global leader and an agent of positive change # Properly choosing when to risk and when to stay safe # Pushing forward entire industries and societies through innovation # How to inspire, motivate, and lead from the center # The reasons why the hierarchical structure of the past is broken # Improving your reputation as a cool leader # Efficient restructuring of company vision and function # How the old approach to business can still be damaging # Increasing passion through enabling and energizing your workforce # Balancing strong leadership and selfless humility # Understanding the future, and the perpetual nature of change # The best way to leave a legacy for the world.
