Persuasion and Influence in a Week

Persuasion and Influence in a Week

Paperback (26 Jul 2013)

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Publisher's Synopsis

Sunday - Explore factors that influence, both positively and negatively and discover how influencing is selling
Monday - Understand the power of personality and charisma and ensure you are putting the right message across
Tuesday - Use the Assertiveness Sentence technique to sound more confident in any situation
Wednesday - Discover the three elements of communication and how to use them to build rapid, effective rapport with others
Thursday - Learn to recognize the internal filters that we all have and utilize them in patterns of persuasion
Friday - Use NLP models to influence at an unconscious level, including the technique of 'chunking' to gain agreement
Saturday - Learn how to use proven persuasion techniques such as emotional 'triggers', scarcity, the law of reciprocity, the power of three, and the AIDA formula

Book information

ISBN: 9781473608610
Publisher: John Murray Press
Imprint: Teach Yourself
Pub date:
DEWEY: 153.852
DEWEY edition: 23
Language: English
Number of pages: 124
Weight: 118g
Height: 131mm
Width: 293mm
Spine width: 10mm