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Thank You for Arguing

Thank You for Arguing What Aristotle, Lincoln, And Homer Simpson Can Teach Us About the Art of Persuasion

Unabridged CD edition

Audio CD (04 Jun 2012)

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Publisher's Synopsis

Thank You for Arguing is your master class in the art of persuasion, taught by professors ranging from Bart Simpson to Winston Churchill. The time-tested secrets the book discloses include Cicero's three-step strategy for moving an audience to action as well as Honest Abe's Shameless Trick of lowering an audience's expectations by pretending to be unpolished. But it's also replete with contemporary techniques such as politicians' use of "code" language to appeal to specific groups and an eye-opening assortment of popular-culture dodges, including:The Eddie Haskell PloyEminem's Rules of DecorumThe Belushi ParadigmStalin's Timing SecretThe Yoda TechniqueWhether you're an inveterate lover of language books or just want to win a lot more anger-free arguments on the page, at the podium, or over a beer, Thank You for Arguing is for you. Written by one of today's most popular online language mavens, it's warm, witty, erudite, and truly enlightening. It not only teaches you how to recognize a paralipsis and a chiasmus when you hear them, but also how to wield such handy and persuasive weapons the next time you really, really want to get your own way.

Book information

ISBN: 9781452607658
Publisher: Tantor Media, Inc.
Imprint: Tantor Audio
Pub date:
Edition: Unabridged CD edition
Language: English
Weight: 79g
Height: 137mm
Width: 163mm
Spine width: 27mm