Publisher's Synopsis
This book explores resource development at Mississippi's Community and Junior Colleges. It determines whether revenue generated from fundraising adequately serves the colleges' needs. It looks at the various types of fundraising activities used to raise funds as well as the operational integration and organizational structure of resource development at Mississippi's Community and Junior Colleges.
Fundraising in a recession is not fun, but is necessary. As bad as this economic downturn has been for community and junior colleges in Mississippi, those who survive will have learned lessons that will prove invaluable later, whether times are good or times are bad. Community and junior colleges will have to compare strategies used by four year colleges for developing sufficient revenues from fundraising.
