Publisher's Synopsis
Food styling is all about the business of making food look good for the camera. How the food tastes, the calories, the nutritionùnone of that matters in this business. All that matters is what the camera seesùor thinks it sees! Master food stylist Denise Vivaldo teaches aspiring stylists how to get started in the business and become a professional that everybody loves to work with. Through personal anecdotesùsome humorous or frustrating, others triumphalùshe shares business advice as well as trade tips and secrets for getting oneÆs foot in the door and becoming a sought-after professional stylist. This book can turn a novice into a professional. -