Paperback (07 Oct 2008)
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Millions of people in China, India, Indonesia, and Brazil are eager to enter the marketplace. Yetmultinational companies typically pitch their products to emerging markets' tiny segment of affluent buyers. This text provides recommendations to position yourself to compete innovatively in developing countries.
| ISBN: | 9781422179734 |
| Publisher: | Harvard Business Press |
| Imprint: | Harvard Business Press |
| Pub date: | 07 Oct 2008 |
| DEWEY: | 658.84091724 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 66 |
| Weight: | 68g |
| Height: | 165mm |
| Width: | 108mm |
| Spine width: | 6mm |
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