Objects of Desire

Objects of Desire Consumer Behaviour in Shopping Centre Choices

2005

Hardback (01 Mar 2005)

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Publisher's Synopsis

What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.

Book information

ISBN: 9781403901705
Publisher: Palgrave Macmillan UK
Imprint: Palgrave Macmillan
Pub date:
Edition: 2005
DEWEY: 658.8343
DEWEY edition: 22
Language: English
Number of pages: 271
Weight: 521g
Height: 216mm
Width: 138mm
Spine width: 21mm