Publisher's Synopsis
Excerpt from Multi-Project Strategy and Organizational Coordination in Automobile Product Development
Large automobile manufacturers have several product lines and constantly develop new products to replace existing products or to add new product lines over time as shown in Figure 1 Each project within a firm has some linkages with other projects both technologically and organizationally. Managing the way different projects interact organizationally or relate to each other technically is by no means a simple matter. Consideration of multi-project management includes both linkages between different product lines and linkages between past and present projects. For example, some projects use the basic design framework of their previous models and others use designs from other product lines, while some projects may choose to develop a new technology and design from scratch. A different way of interaction a project chooses with other projects may have different influence on the new product competitiveness and may impose different.
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