Publisher's Synopsis
Excerpt from A Course in Expository Writing
This problem, which is indeed a hard one, has been partly solved in supplying a real audience. For the test of writing is its effect on the audience. If the student knows his audience, and can measure the effect he produces, he has a means not merely of knowing, in a general way, that his writing is weak or ineffective, but of discover ing just what is the difference between the kind of effect it actually produces and the kind he meant it to produce; and he will be ready and able to go back to his writing and find the causes of his failure. If his account of basket-ball is not convincing, the question naturally comes up, why? And he is directed back to his writing to find out the trouble.
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