Publisher's Synopsis
This is the new edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.
Marketing Management
Sixteenth edition
eBook (29 Jul 2024)
Not available for sale
Instant Download -
- Read on your eReader, tablet, mobile, Apple Mac or a PC.
- Currently not compatible with Amazon Kindle.
Check stock
Other formats/editions
Book information
| ISBN: | 9781292741123 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 29 Jul 2024 |
| Edition: | Sixteenth edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | -1g |
