Marketing An Introduction

Gary Armstrong, Philip Kotler, Marc O. Opresnik

Thirteenth edition, global edition

Paperback (08 Jun 2016)

Not available for sale

Out of stock

Other formats & editions

New: Paperback (31 Aug 2019) - Fourteenth edition $97.80; Paperback (19 May 2022) - Fifteenth edition ~~RRP $89.92~~ $88.27

Publisher's Synopsis

This volume shows students how customer value - creating it and capturing it - drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package.

Book information

ISBN:	9781292146508
Publisher:	Pearson Education
Imprint:	Pearson
Pub date:	08 Jun 2016
Edition:	Thirteenth edition, global edition
DEWEY:	658.8
DEWEY edition:	23
Language:	English
Number of pages:	669
Weight:	1308g
Height:	217mm
Width:	275mm
Spine width:	28mm