2014
Hardback (04 Jul 2014)
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Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.
| ISBN: | 9781137389169 |
| Publisher: | Palgrave Macmillan US |
| Imprint: | Palgrave Pivot |
| Pub date: | 04 Jul 2014 |
| Edition: | 2014 |
| DEWEY: | 665.50688 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 153 |
| Weight: | 326g |
| Height: | 144mm |
| Width: | 224mm |
| Spine width: | 16mm |
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