Marketing Big Oil

Marketing Big Oil

2014

Hardback (04 Jul 2014)

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Publisher's Synopsis

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

Book information

ISBN: 9781137389169
Publisher: Palgrave Macmillan US
Imprint: Palgrave Pivot
Pub date:
Edition: 2014
DEWEY: 665.50688
DEWEY edition: 23
Language: English
Number of pages: 153
Weight: 326g
Height: 144mm
Width: 224mm
Spine width: 16mm