Publisher's Synopsis
This real-world guide to understanding and tackling the myriad challenges of the financial sector presents an integrated approach to the four key interrelated topics, bringing together academic rigour with practical understanding to set out a theoretical context as a background upon which to juxtapose realistic case studies and examples. Readers are encouraged to adopt a 'big picture' view, and think beyond ratio calculation and price instruments to recognise the impact that financial firms and their actions have on stakeholders and the society in which such firms operate.
