Fourth edition
Hardback (07 Dec 2012)
Not available for sale
Out of stock
From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.
| ISBN: | 9781118099209 |
| Publisher: | Wiley |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 07 Dec 2012 |
| Edition: | Fourth edition |
| DEWEY: | 658.827 |
| DEWEY edition: | 23 |
| Number of pages: | x, 326 |
| Weight: | 1324g |
| Height: | 283mm |
| Width: | 222mm |
| Spine width: | 27mm |
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