Publisher's Synopsis
"The Bloomberg Way defines excellence in reporting and writing news of business and money.Winkler does what he directs his reporters and editors to do: report thoroughly, write crisply without characterizations, employ details, examples, and context to show rather than tell. In doing so, he reveals the professionally disciplined Bloomberg culture he has built and provides a precise and illuminating guide for rigor and excellence. Winkler calls The Bloomberg Way our guide to learning.It is that and more." ??????Sandy Rowe, Chairman of the Committee to Protect Journalists
"The Bloomberg Way raises the professional bar for everyone who covers, follows, or makes decisions based on business and economic news. In the crush of global financial information, Bloomberg′s distinctive style and mindset deliver clarity, accuracy, and speed to decision–makers every second of every day. This sophisticated book for the first time explains to all of us exactly how all of this is accomplished. It is an impressive read for everyone." ???Christopher Callahan, Dean and University Vice Provost, Walter Cronkite School ofJournalism and Mass Communication, Arizona State University
"Authoritative, comprehensive, and only occasionally intimidating, The Bloomberg Way tells you everything you need to know about producing top–notch financial journalism, from bylines to ′trashlines′ and from abbreviations and acronyms to weights and West." ???Paul E. Steiger, Editor–in–Chief, ProPublica
The Bloomberg Way is the most thorough guide to reporting and editing the story of business and money. Outlining the central principles of Bloomberg News, this book is an essential resource for both seasoned and aspiring journalists. It will put any writer in a better position to report with accuracy and honesty. Page by page, The Bloomberg Way:
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Details the basic tenets of solid reporting, including the Five Fs: factual word,first word, fastest word, final word, and future word
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Outlines the essentials of writing a good lead and offers insights on the proper use of tense and voice
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Addresses how to keep opinion and speculation out of your writing
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Discusses how to organize story lines when preparing for breaking news onanything from an earnings release to a market crash
The Bloomberg Way is the most important writer′s resource of one of the largest news organizations in the world. It informs as it instructs, with coverage of topics ranging from how to conduct effective interviews to the importance of accuracy and integrity of news gatherers and reporters.
