Publisher's Synopsis
Marketing strategist, Consol Efomi, unpacks today's most powerful marketing elements - and how they can dramatically improve the effectiveness of your marketing.'Growth Marketing' provides readers with the ultimate competitive advantage, revealing how today's consumers want to be approached; principles that all consumers respond to; the real reasons why customers make purchases; why they engage with your brand; what makes them loyal to you; and why all these things make them willing to pay a premium price.The book shows readers how marketing philosophy has changed over the years and how branding and user-generated content now work together for effective Growth Marketing.Whether you are the owner of a small business, marketing director of a multibillion dollar company, a politician running for office, or a celebrity on the rise, Growth Marketing will forever transform the way you market yourself. You'll think more deeply about how you start new projects; the way you talk about your brand; the strategies you use; and the unique set of values you bring to your customers.
