Publisher's Synopsis
Aimed as much at the neophyte as at the insider who questions why intellectual property rights (IPRs) matter in the digital age and the corporate strategies in the digitalised economy, this book approaches with perspicacity the development of disruptive mechanisms for organisations and IPR-centric leadership. The book is focused on organisations and a management systems perspective.
The book identifies the technical practices and proposes multi-level strategies to promote disruptive leadership and encourage growth. The book then addresses the fundamentals of innovation and technology governance, from the production of ideas to the distribution of innovative products or services, including prototyping, financing, industrialisation and so on. It presents recent challenges, including open innovation, creativity and design thinking, and innovation of business models, placing them in the context of knowledge and the collaborative economy.
The ambition of the book is to propose a framework for thought and action to the manager, which is composed of five walls - organisational creativity, intellectual property, financing, manufacturing and design of innovation - brought together under one roof, the business model of the technology. This device in which the manager must fit is situated in the strategy of his company and is to be embedded in a specific macroeconomic space.
