Publisher's Synopsis
"ESSENCE" holds author Bob Arnold in its grip. As he kept hearing others say, "I get so nervous when I network!" he determined that he had to find what really makes networking tick. By testing his theory that networking is actually a "natural, no-anxiety" activity that humans engage in all the time, Bob has opened the vault on results-oriented networking that produces productive networking partners. "Essence" is the fuel that drives your networking engine. In this book, Bob has finally put an identity on that essence and has provided the keys to put that fuel to work. It's time to realize that networking is the first step to developing the sales relationship of the new economy, and Bob shows you how to use it masterfully.
