Publisher's Synopsis
HARNESS the RAW POWER of the natural laws underlying all methods and techniques of selling, and you will jump-start your sales career with previously untapped energy. If this sounds like what you're looking for, then this book is for you. "The Natural Laws Of Selling" will help you accomplish two things: a. Shift your focus to the fundamental principles of how to sell anything. b. Give you new effective methods of applying this knowledge instantly. The major achievement of this book is the importance on principles over methods. This approach is a new discovery about selling that has never before been codified in a way to allow you can learn and use the information instantly. It really is a water-shed moment signaling a new and exciting way of thinking about selling. The basic idea of the book is simply stated, but extremely powerful, here it is: Professionalism and excellence in selling is based on the MASTERY OF FUNDAMENTALS not the accumulation of more techniques. Also, understanding this idea does not require an overhaul, or require that you reshuffle the deck of what you're already doing successfully. It simply reinforces what you're already doing right and helps you adjust any weak spots quickly and easily. As a result, confusions and doubts are eliminated, with certainty and confidence taking their place. Align your methods with the basic principles of selling and you'll never again resort to old, antiquated methods of selling by applying effort and force to persuade and convince the customer, (which doesn't work anyway). These elements are instead replaced with efficient and effective methods that UNLEASH THE POWER of the NATURAL LAWS and put you back in the drivers seat to turn your dreams into reality, effortlessly! So, why not do it the easy way?
