Publisher's Synopsis
This manual incorporates 10 years of learning and best practices that have swept the startup world. It incorporates the Business Model Canvas as the organizing principle for startup hypotheses, provides separate paths and advice for web/mobile products versus physical products, offers a wealth of detailed instruction on how to get, keep, and grow customers recognizing the different techniques for web and physical channels and teaches a 'new math' for startups: 'metrics that matter for fueling growth.' 'The Startup Owner's Manual' is a step-by-step, near-encyclopedic reference manual or 'how to' for building a successful, scalable startup.
