Publisher's Synopsis
Wheels have been used to haul cargo for thousands of years, but we never put them on luggage until 30 year ago. Likewise, we've always known at home and work that people are unique and different. But like wheels on luggage, we've never adapted that knowledge to disrupt how we lead, perform, and relate with each other. Leading and operating from an understanding of natural, hard-wired behaviour is the hidden competitive advantage in developing a dynamic people culture - the kind of culture that attracts and develops great talent for the benefit of the organisation and the individual. Based on years of academic research and more than 45 years of hands-on human behavioural work with clients, Lee Ellis and Hugh Massie reveal in this book their personal stories on how they've successfully helped organisations achieve their goals by applying practical insights on human design.
