Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers

Decision Criteria for New Product Acceptance and Success: The Role of Trade Buyers

Hardback (30 Jun 1991)

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Book information

ISBN: 9780899305257
Publisher: ABC-CLIO
Imprint: Praeger
Pub date:
DEWEY: 664.0685
DEWEY edition: 20
Language: English
Number of pages: 189
Weight: 468g
Height: 234mm
Width: 156mm
Spine width: 12mm