The Four Legs of the Table

The Four Legs of the Table

Paperback (02 Dec 2005)

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Publisher's Synopsis

Raymond Ackerman is the chairman and founder of Pick 'n' Pay, the most successful retail chain in Southern Africa, with over 350 outlets. In this, his second book, he reveals the secret of his success with a marketing philosophy based on the model of 'the four legs of the table' that can be applied worldwide.

Book information

ISBN: 9780864866172
Publisher: David Philip
Imprint: David Philip
Pub date:
DEWEY: 658.8
DEWEY edition: 22
Language: English
Number of pages: 224
Weight: 258g
Height: 215mm
Width: 150mm
Spine width: 11mm