Mad Women The Other Side of Life on Madison Avenue in the '60S and Beyond

Paperback (17 Jan 2013)

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Publisher's Synopsis

What was it like to be an advertising woman on Madison Avenue in the sixties and seventies, that Mad Men era of casual sex and professional serfdom? Now, in her immensely entertaining and bittersweet memoir, Jane Maas reveals all…

·Was there really that much sex at the office?
·Were there really three-Martini lunches?
·Were women really second-class citizens?
Jane Maas says the answer to all three questions is unequivocally yes!

Based on her experiences as a copywriter who succeeded in this primarily male jungle, and countless interviews with her peers, Mad Women gives us the full story. There is the junior account man whose wife almost left him when she found the copy of Screw magazine he's used to find a 'date' for a client, and the Ogilvy & Mather's annual Boat Ride, a sex-and-booze-filled orgy, from which it was said no virgin ever returned intact.

Wickedly funny and full of juicy inside information, Mad Women also tackles some of the tougher issues of the era, such as unequal pay, rampant, jaw-dropping sexism, and the difficult choice many women faced between motherhood and career.

Book information

ISBN: 9780857501318
Publisher: Transworld
Imprint: Bantam Press
Pub date:
DEWEY: 659.1092
DEWEY edition: 23
Language: English
Number of pages: x, 228
Weight: 168g
Height: 199mm
Width: 129mm
Spine width: 15mm