Publisher's Synopsis
This guide is designed for those interested in the franchise system of selling textiles and clothing in France. Franchising is one of the fastest growing retail systems in the advanced economies, and France is the European leader for franchised outlets.;The report contains an analysis of the 11 major segments of the French textiles and clothing market, and profiles of the leading personalities involved. It examines leading franchise retail groups and their market positions. The foreign operations of French companies are outlined, together with the activities of foreign franchises operating in the French market.;The franchising activities of many well-known companies are described: Adidas, Fiorucci, Guy Laroche, Osh Kosh B'Gosh, Paco Rabanne and Reebok. There are over 40 further company profiles which include: Benetton, Jean Cacherel, Kookai, Max Mara, Pronuptia and Stephanel. Information is provided on: the number of outlets; average outlet size; average turnover per outlet; profitability; the license fee payable to the franchisor; the investment needed to set up a franchise outlet; royalties payable by the franchisee to the franchisor; and a directory.
