How to Evaluate and Improve Your Marketing Department

How to Evaluate and Improve Your Marketing Department

Paperback (01 Jan 2001)

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Publisher's Synopsis

Provides checksheets for judging marketing orientation, information use, strategy, pricing, sales, distribution, and communications by current state and ways to improve, as well as for evaluating staff members.

Book information

ISBN: 9780844232232
Publisher: Contemporary Books
Imprint: Contemporary Books
Pub date:
Language: English
Number of pages: 345
Weight: 1021g
Height: 279mm
Width: 222mm
Spine width: 25mm