Publisher's Synopsis
Contents - 1. New Product Development-An Overview- Introduction; The Opportunities New Products Create; The Problems New Products Create; The New Product Development Cycle for Industrial Products; Consumer New Product Evaluation; The Role of Technical Research and Development in New Product Development; Why New Products Fail; Ten Philosophies of Successful New Product Development; Case Studies - 2. Marketing Research In The Specialty Paper Business- Introduction and Objectives; The Urgent Case for Marketing Research; General Definitions and Applications for Marketing Research; Professional Marketing Research; Practical Employment of Marketing Research; Nonobjectivity in Research; The Scientific Method of Investigation; Sources of Marketing Information; Methods of Collecting Data in Marketing Research; Kinds of Marketing Research and Applications - 3. Spunbonded Products- Introduction; Sheet Structure of Tyvek Spunbonded Linear Polyethylene; Area-Bonded Sheets; PointBonded Spunbonded Polyethylene; Reemay Spunbonded Polyester; Typar Spunbonded Polypropylene; Summary - 4. Nonwovens and Textile Replacements - Introduction; Background of The Nonwoven Industry; Types of Nonwovens; Disposables; Linen Supply Field; The Graduate; Disposable Diaper Market; Improvements Evolving; Significant Trends and Emerging Technologies; Marketing Strategy Facing Nonwoven Producers; Textile Replacements and Their Future; Technical Research and Development; Gathering Competitive Intelligence; Marketing Intelligence; Benefits Realized; Textile Replacements and Their Future; Conclusions - 5. Extrusion Coating of Paper and Board - Survey; Structure of Polyethylene; Specific Barrier Properties of Polyethylene; Extrusion Equipment; Primers for Polyethylene Coating; Printing of Polyethylene Coated Papers; Extrusion Coating of Pigmented Plastics; Other Resin Additives; Testing of Polyethylene Coated Papers; Extrusion Resins Other Than Polyethylene; Where Are We Going? - 6. The Use of the Computer in New Product Development - Introduction; Gathering Data; Printout-Input Data; Printout-Output Data; Conclusions - 7. Pulp-Molding - Three-Dimensional Paper Products - History of Pulp Molding; Statistics of Pulp Molding; Technology of Pulp Molding; Production Techniques and Properties of Pulp Molded Products; The Future of Pulp Molding -
