Publisher's Synopsis
In the real business world, where money is tight and the rules of the game are loose, it's "street smarts" that will determine whether a new business is a success or failure. "Beating The Odds" is a guide to funding and running a new or in-the-works small business. Using his own experience with successful start-ups, the author provides tried-and-true techniques for business survival. The book presents a 10-step program that shows how to set goals, create a business plan with a realistic foundation, devise a detailed marketing plan and obtain financing. "Beating The Odds" also contains examples, do-it-yourself exercises and worksheets.
