The Fall of the Packard Motor Car Company

The Fall of the Packard Motor Car Company

Paperback (01 Sep 1997)

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Publisher's Synopsis

For most of the 59 years of its history, the Packard Motor Company was a synonym for luxury, excellence and corporate stability. Ward looks at why the prestigious manufacturer collapsed in 1956 in the midst of an automotive boom.

Book information

ISBN: 9780804731652
Publisher: Stanford University Press
Imprint: Stanford University Press
Pub date:
DEWEY: 338.76292220973
DEWEY edition: 21
Language: English
Number of pages: 324
Weight: 635g
Height: 260mm
Width: 190mm
Spine width: 31mm