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Museum Marketing and Strategy

Museum Marketing and Strategy Designing Missions, Building Audiences, Generating Revenue and Resources

2nd Edition

Hardback (22 Aug 2008)

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    Publisher's Synopsis

    This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it adds international case studies.

    Book information

    ISBN: 9780787996918
    Publisher: Jossey-Bass
    Imprint: John Wiley & Sons, Inc.
    Pub date:
    Edition: 2nd Edition
    DEWEY: 069.0688
    DEWEY edition: 22
    Language: English
    Number of pages: 511
    Weight: 986g
    Height: 244mm
    Width: 188mm
    Spine width: 33mm

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