Publisher's Synopsis
Disney Imagineers are widely renowned for their incomparable creativity and ability to turn fanciful ideas into reality. The Imagineering Way offers a detailed look at the principles and processes that allow Disney to do what it does so well. Behind paper and canvas, behind wood, steel and concrete, there is magic at the heart of every Imagineering project. Imagineers reveal the secrets to creating an environment that fosters explosive creativity, with clear examples of how to adapt the most creative thinking in the world to work and home.
