Inside the Nudge Unit How Small Changes Can Make a Big Difference

Paperback (02 Jun 2016)

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Publisher's Synopsis

With a foreword by Richard Thaler, winner of the Nobel Prize in Economics!

New Updated Edition, 2019.

Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

Book information

ISBN: 9780753556559
Publisher: Ebury Publishing
Imprint: WH Allen
Pub date:
DEWEY: 153.83
DEWEY edition: 23
Language: English
Number of pages: xiv, 383
Weight: 304g
Height: 128mm
Width: 196mm
Spine width: 25mm