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Making Marketing Happen

Making Marketing Happen How Great Companies Make Strategic Marketing Planning Work for Them

Paperback (21 Jun 2005)

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Publisher's Synopsis

* Shows how to implement marketing plans rather than simply construct them
* Addresses the real issues facing companies and demonstrates how to tailor plans to individual situations
* Highlights why marketing plans fail and how these difficulties can be overcome

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780750662482
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 658.802
DEWEY edition: 22
Language: English
Number of pages: 377
Weight: 776g
Height: 192mm
Width: 246mm
Spine width: 24mm

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