Relationship Marketing: Strategy and Implementation - The Marketing Series. [Professional]

Helen Peck, Chartered Institute of Marketing

Hardback (13 May 1999)

Not available for sale

Out of stock

Publisher's Synopsis

Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies.

Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning and keeping customers' this new title provides readers with insights into marketing in the 21st century.

About the Publisher

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN:	9780750636261
Publisher:	Taylor and Francis
Imprint:	Routledge
Pub date:	13 May 1999
DEWEY:	658.8
DEWEY edition:	21
Language:	English
Number of pages:	509
Weight:	914g
Height:	240mm
Width:	164mm
Spine width:	35mm