Publisher's Synopsis
Winning Strategies for the Indian Market focuses on six major business sectors in India: airlines, pharmaceuticals, automobiles, hospitality, food, and telecommunications. In each case the book describes the market structure, the current state of the sector, the main players, the key economic forces, and selected business strategies. Further analysis considers how each sector might evolve during the next five to ten years, within the broad canvas of the deeper economic and demographic transitions that are taking place in India, and in turn, what this evolution implies for the challenges and opportunities that companies, both domestic and multinational, may face in India. Discussion on further topics such as the emergence of the Indian consumer, the effect of credit cards on India's consumer culture and entrepreneurship complete this essential profile of India's market.
