Paperback (30 Nov 1991)
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This volume seeks to explain how marketing affects the way a school operates, as well as being a guide to marketing activities. It attempts to translate the theory of marketing into a practical strategy for schools and colleges to employ in the increasingly competitive education environment.
| ISBN: | 9780749404642 |
| Publisher: | Kogan Page |
| Imprint: | Kogan Page |
| Pub date: | 30 Nov 1991 |
| DEWEY: | 371.2 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 238 |
| Weight: | 297g |
| Height: | 215mm |
| Width: | 135mm |
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