Publisher's Synopsis
This practical reference reveals how MBO can serve as a reliable planning tool that management can apply at once in their organizations to meet both current and long-range growth objectives.;The whole planning process is set forth in these pages. By simply providing the specific inputs requested in the early chapters, the reader develops the first draft of the strategic long-range plan. The next group of chapters shows how to develop functional plans in all five key areas of the organization: marketing, production, finance, capital budget, and human resources. Then the reader is shown how to manage the plan strategically, evaluate efficiency up and down the organization, oversee the appraisal and reward process, even see how the current "corporate culture" may affect operational growth potential (and how to take remedial action, if necessary).
