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Brand Sense

Brand Sense Build Powerful Brands Through Touch, Taste, Smell, Sight, and Sound

Book (10 Feb 2005)

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    Other formats & editions

    New
    Paperback (03 Apr 2010) - 2nd Edition RRP $36.30 $31.16

    Publisher's Synopsis

    Draws on a study of how the five senses impact brand creation to outline the author's program for twenty-first-century sensory branding, citing examples to explain how to establish an effective marketing approach.

    Book information

    ISBN: 9780743267847
    Publisher: Free Press
    Imprint: Free Press
    Pub date:
    DEWEY: 658.827
    DEWEY edition: 22
    Number of pages: 237
    Weight: 446g
    Height: 237mm
    Width: 171mm
    Spine width: 24mm

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