The Brains Behind Great Ad Campaigns

The Brains Behind Great Ad Campaigns Creative Collaboration Between Copywriters and Art Directors

Hardback (16 Jul 2009)

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Publisher's Synopsis

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser "Clydesdale and Dalmatian" spots, the "PEDIGREE® Adoption Drive" program, or the breakthrough UPS "Whiteboard" campaign. See how creative briefs drive on-strategy solutions in all media from traditional to ambient. Understand which campaigns went off-course and why. Enjoy one-on-one interviews with behind-the-scenes candor and explore more than 50 exciting, visual examples. Hear first-hand from advertising masterminds as the authors delve into the brains behind great ad campaigns. Each chapter offers step-by-step instruction, revealing various aspects of the creative process, from brainstorming techniques and agency pitches to strategic visual and verbal messaging.

Book information

ISBN: 9780742555501
Publisher: Rowman & Littlefield Publishers
Imprint: Rowman & Littlefield Publishers
Pub date:
DEWEY: 659.115
DEWEY edition: 22
Language: English
Number of pages: 240
Weight: 526g
Height: 239mm
Width: 161mm
Spine width: 19mm