Publisher's Synopsis
A media consumer advocate distinguishes his theory of two kinds of consumers: those who buy and those who are sold, and offers tips and advice on how to become a "buyer" through negotiation and knowledge. Original.
Paperback (01 Jan 2001)
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Includes delivery to the United States
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A media consumer advocate distinguishes his theory of two kinds of consumers: those who buy and those who are sold, and offers tips and advice on how to become a "buyer" through negotiation and knowledge. Original.
ISBN: | 9780735202481 |
Publisher: | Prentice Hall |
Imprint: | Prentice Hall |
Pub date: | 01 Jan 2001 |
DEWEY: | 640 |
DEWEY edition: | 21 |
Language: | English |
Number of pages: | 536 |
Weight: | 1034g |
Height: | 234mm |
Width: | 179mm |
Spine width: | 38mm |