Marketing of Engineering Services

Marketing of Engineering Services

Paperback (01 Jan 1994)

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    Publisher's Synopsis

    This title provides guidelines on what should constitute marketing in an engineering environment and how its various aspects can be tackled from a practical standpoint. It is particularly relevant to those aspiring to positions in general management and fills an important gap in the training of professional engineers.

    Book information

    ISBN: 9780727713483
    Publisher: Telford
    Imprint: Telford
    Pub date:
    DEWEY: 620.00688
    DEWEY edition: 19
    Weight: 192g
    Height: 216mm
    Width: 108mm
    Spine width: 9mm

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