Publisher's Synopsis
Each year millions of pounds are given away. But by whom, to whom and with what motives? Giving to charity is undergoing a revolution. No longer the preserve of the individual rich, philanthropy has become big business. Nationwide campaigns such as Comic Relief - raising upwards of #20 million - are a symptom of this upheaval. Charities are becoming more like companies with large retailing operations, and their directors' salaries bear comparison with those in industry. Amateurishness is fast giving way to professionalism.;"The Charity Business" is a revealing study of contemporary philanthropy, offering insights into all aspects of charitable giving. Tom Lloyd looks at individual philanthropists, such as the Queen, and those very rich individuals who contribute substantially to charitable causes. He reveals the villains and fraudsters who have taken us for a ride in this least regulated of all market places, and investigates corporate philanthropy, giving case studies of specific companies and investigating why they give and to whom. He also touches on charity around the world, drawing often striking contrasts with the UK.;Recent arrivals on the scene are the "new intermediaries" who help and advise both charities and those who wish to give and bring them together. These organizations, Business in the Community, Charities Aid Foundation, and so on, are the marriage brokers of the business. Tom Lloyd illuminates their potentially controversial relationship with government.;But what of the future? The book also studies the complex and creative possibilities for this "new" industry and suggests how it is likely to develop in the next decade.;Tom Lloyd is a writer and financial consultant. He is the author of the "Working Brief" column in the "Sunday Telegraph" and is the former editor of "Financial Weekly".
