Book (27 Jul 1989)
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Addresses the way langauge is used to express advertising slogans and other popular culture forms. Draws on theories from anthropology, linguistics, media studies, and semiotics to show how such cultural forms as noodle westerns and high school baseball uphold traditional Japanese values. Questions whether the nation is just acting out a part writt
| ISBN: | 9780719030413 |
| Publisher: | Manchester University Press |
| Imprint: | Manchester University Press |
| Pub date: | 27 Jul 1989 |
| DEWEY: | 306.1 |
| DEWEY edition: | 19 |
| Language: | English |
| Weight: | -1g |
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