Book (27 Jul 1989)
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Addresses the way langauge is used to express advertising slogans and other popular culture forms. Draws on theories from anthropology, linguistics, media studies, and semiotics to show how such cultural forms as noodle westerns and high school baseball uphold traditional Japanese values. Questions whether the nation is just acting out a part writt
Founded in 1904, MUP is the third largest University Press in England and publishes monographs and textbooks by authors from all over the world. Currently publishing 145 new books a year and managing a portfolio of 14 journals as well as an extensive backlist of over 1000 titles, the Press sells more than 150,000 books each year to a global audience. The Press exports some 50 percent of output to more than 60 countries using representatives in Britain, Ireland and Europe and agents elsewhere including North America, Canada and Australia.
| ISBN: | 9780719030413 |
| Publisher: | Manchester University Press |
| Imprint: | Manchester University Press |
| Pub date: | 27 Jul 1989 |
| DEWEY: | 306.1 |
| DEWEY edition: | 19 |
| Language: | English |
| Weight: | -1g |
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