Hardback (31 May 2000)
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Professor Rugman argues that we are currently seeing the end of globalisation, and that globalisation never really happened anyway. He shows why managers are likely to make mistakes if they believe their business is global rather than regional.
| ISBN: | 9780712684750 |
| Publisher: | Random House Business |
| Imprint: | Random House Business |
| Pub date: | 31 May 2000 |
| DEWEY: | 338.88 |
| DEWEY edition: | 21 |
| Number of pages: | 237 |
| Weight: | 493g |
| Height: | 241mm |
| Width: | 162mm |
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Hardback
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