Publisher's Synopsis
THE RESEARCHER'S BIBLE provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them. The chapters cover these topics: -What at is research and how it differs from program evaluation -Choosing a research topic -The contribution of different disciplines to the social sciences -Different research approaches in social science research -Using observation in social research -Using qualitative and quantitative research methods -The main characteristics, advantages, and disadvantages of different sampling methods -The main techniques for analyzing surveys and their advantages and disadvantages -The major statistical concepts - The major data analysis techniques -The easiest method for social research
