Secrets of the Moneylab How Understanding People Will Increase Your Profits

Paperback (04 Aug 2011)

Not available for sale

Includes delivery to the United States

Out of stock

This service is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Publisher's Synopsis

Sensational books like Freakonomics have shown how human behaviour follows predictable patterns. But how do you take these radical ideas and apply them to your business? How do you make money from them?

Secrets of the Moneylab sets out what business can learn from the findings of the new economics and social psychology. It shows how you can shape desires, use incentives and reduce risks to consistently improve the bottom line.

In his experimental lab at Hewlett-Packard, chief economist Kay-Yut Chen is running groundbreaking research into human behaviour. He packs Secrets of the Moneylab with insights into the invisible forces controlling the world of business.

These findings, which defy conventional wisdom and traditional economic theory, will help you engineer your business for success.

Book information

ISBN: 9780670919451
Publisher: Penguin Books Ltd
Imprint: Penguin Books
Pub date:
DEWEY: 658.15
DEWEY edition: 22
Language: English
Number of pages: 246
Weight: 184g
Height: 140mm
Width: 197mm
Spine width: 17mm