Copywriting

Copywriting

2nd Edition

Paperback (30 Jun 2000)

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Includes delivery to the United States

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Publisher's Synopsis

From planning to implementation Copywriting explodes the mystique surrounding copywriting. It is a practical and complete guide for anyone who needs to know how advertising material is written. This new edition includes marketing on the Internet.

Book information

ISBN: 9780658012013
Publisher: Teach Yourself
Imprint: Teach Yourself
Pub date:
Edition: 2nd Edition
DEWEY: 659.132
DEWEY edition: 21
Language: English
Number of pages: 324
Weight: 359g
Height: 197mm
Width: 128mm