Paperback (23 Sep 1998)
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The management and practice of public relations in the construction industry has never been more important, with increased competition and the need to manage effectively sophisticated clients and a wide range of sub–contractors and suppliers. This book identifies the management processes and techniques, integrating marketing and corporate communication and drawing on a range of
| ISBN: | 9780632049066 |
| Publisher: | Blackwell Science |
| Imprint: | Wiley Blackwell |
| Pub date: | 23 Sep 1998 |
| DEWEY: | 624.068 |
| DEWEY edition: | 21 |
| Language: | English |
| Number of pages: | 224 |
| Weight: | -1g |
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